Jesús Cochegrús

As CEO and founder of eMotion Interactive, he has partnered with global brands such as Audi, Volkswagen, Nike, Coca-Cola, Siemens, Continental, and Hewlett Packard, bringing the dynamics of gaming into critical business functions including learning and development, sales, marketing, and customer experience.

Cochegrús is focused on proving what many HR teams are now discovering: training can be immersive, effective, and truly memorable. His project with Volkswagen Mexico stands as a powerful case study, successfully training more than 7,000 technicians in just two months. The initiative earned second place worldwide at the Volkswagen Education Award, along with Mexico’s National Labor Award.

His track record also includes notable achievements in the entertainment industry. He created Taco Master, which reached #1 on iTunes Mexico—surpassing titles such as Angry Birds and Plants vs. Zombies—and won the MTV Game Award for Best Mobile Game in Latin America. As a keynote speaker, Jesús Cochegrús has shared the stage with leaders such as Richard Branson and Adam Grant, delivering more than 350 conferences across 20 countries.